S3E6: Time Affluence with Guest Shailaja Vishwanath

In today’s episode, Shirani is joined by Shailaja Vishwanath. Shailaja is a blog, social media, and productivity coach who helps creators grow a loyal audience of engaged readers, clients and customers while tapping into their passion. Today she is here to share her, maybe unusual but so needed perspective on social media and time affluence. 

In today’s episode, we cover:

• How to approach social media with intention 
• Supremacy culture’s conditioning of being “productive” 
• What is time affluence and how to get more of it 
• The hustle and macho culture in mainstream marketing 
• Shailaja’s 60-day sabbatical from social media and the lessons she learned 

LINKS AND RESOURCES:

• Shailaja’s website: https://shailajav.com/  
• Shailaja on Instagram: https://www.instagram.com/shailajav/  
• Shailaja’s podcast: https://shailajav.com/podcast/  
• Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington 

 
Quotes 

[00:10:52] What if we were to shift the narrative and say I'm going to just be myself. I love this quote: “You are a human being, you are not a human doing.” So why is that so important? Because the more we understand that just being ourselves is enough, the more our audience understands that too and they can identify with us.  

[00:17:14] Every individual has a choice to make the distinction between what they need to do and what they want to do. Most often our to-do lists are a combination of these two things...but I believe making that distinction is important because not all of your wants are urgent or important. But things that you need to do, either for your personal growth, your business, or your home, these are things which will actually make you feel fulfilled at the end of the day. 

[00:18:44] If I'm not packing my day with all of the things that the world tells me is important, and instead circle back to what I believe is important for me personally, that's when time affluence really comes into play. 

[00:24:02] Even if we do live in a culture of supremacy, I believe a lot of things start at home. So, if you are a parent or if you have a situation where you have the power to offer that kind of expansive comfort for your kids, I think that can shape a lot of who they want to be and what they want to be and not necessarily follow the dictates of marketing culture 

[00:26:30] And I am a huge proponent of the slow and steady culture: you grow at a very reasonable pace, but at a pace that feels comfortable and authentic to you. 

[00:31:30] Supremacy culture is not going to be dismantled from the outside, it's going to be dismantled from the inside. I sometimes refer to it like a Trojan horse, it's something that happens from the inside and that quiet rebellion, that quiet revolution, that's exactly it. That's how it's going to happen. 

[00:39:41] Maybe the hustle marketing culture works for some people but what a lot of people don't understand is that the reason the hustle marketing culture doesn't work is because everybody is doing it. We're not fools. 

[00:46:25] There is a sense of freedom that descends on you when you give yourself this gift of time. And I think all of us deserve that. It's not something we need to fight for or scramble for, we owe it to ourselves every single day. And whether or not we like it, social media is us being subservient to other people's time.

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